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Films have the power to shape perspectives, influence society and tell stories that resonate with audiences. As artificial intelligence begins to find its place in filmmaking, new tools are emerging to help creators bring their ideas to the screen. GhostX, an AI-powered creative studio founded by Kunal Sharma, along with co-founders Shaik Adil Zama and Rabia Jaffer, aims to simplify the process by bringing different stages of filmmaking into one workspace. Kunal Sharma talks about the idea behind the platform, the challenges of building it and what lies ahead.
Tell us about GhostX. What is it about?GhostX is an AI-powered creative studio built in India for filmmakers, writers, production teams and creators. It brings script development, visual planning, AI-assisted production and editing into one workspace. A film involves hundreds of decisions about characters, locations, performances, camera work and sound. Our aim is to help creators develop those decisions and carry them forward as the project evolves. Someone can arrive with an idea or an existing script, explore how it might work on screen and keep refining the material. The creative…