The Guardian ·
Peta claimed victory when fashion stopped using fur - so why are they back hijacking catwalks?
By Hannah Marriott||11 min read at The Guardian
Model summary
not written by The Guardian · not verifiedGenerated October 1, 2026
- The animal rights group Peta is utilizing new runway-storming tactics by deploying activists who mimic fashion models to protest the use of wool. While the fashion industry previously adopted Peta's anti-fur stance, the organization's current focus on eliminating animal-derived fabrics like wool has met with mixed reactions and debate over ethical certification standards.
This is an AI-estimated analysis and may not reflect the article's actual intent or the publisher's editorial position.
Sign in to give feedbackThe animal welfare group has revived their runway-storming tactics from the naughts, now targeting the use of wool
Her walk was poised, her outfit – crop top, tailored trousers, high heels – so on point that when Josie Knowles strutted down a London Fashion Week catwalk last month she could have passed for a model. That is, had it not been for the sign the Peta protester held saying “H&M: Wool is .”
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