Consumer Behavior

AI summaryAir purifier sales have surged across India following post-Diwali pollution spikes, with manufacturers reporting a shift toward year-round adoption driven by rising awareness of indoor air quality. Delhi-NCR remains the dominant market, though demand is expanding to other states like Maharashtra, Karnataka, Tamil Nadu, and Telangana. Industry leaders from Tata Group, Amazon, and Xiaomi project significant market growth, while the Air Quality Early Warning System forecasts a decline in PM2.5 and PM10 concentrations over the next two days.

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